That’s why crafting videos are killing it on Shorts right now. And even if you’re not planning to make these crafts, they’re so fun and entertaining to watch because you’re just getting to see the process and how it’s done. Even videos around pottery got millions of views. But things like sewing and metalwork were popular too. The top categories in this niche were drawing, woodworking, and paper art. And it’s easy to stand out even if you’re starting out if you’re good. Art and crafting are skills that many people don’t have, so this makes this an attractive niche for skilled artists because of the much lower competition. If you think you can make content around them, you probably should #5 Crafting:Ĭrafting videos pulled over 16 billion views in the last 90 days. The fourth niche is sports, specifically fishing, basketball, martial arts, and football. In our research, we found that the games that are getting the most views from Shorts are: So you can just ride the wave of popularity and get more views without having to do a bunch of extra work. Because of the general interest in certain games, viewers are already looking for content related to them. And trend-jacking popular video games or new releases are a great way to drive up views quickly. The beautiful thing about gaming content is it’s attractive to viewers of all ages. I know some of you are happy to hear this. According to Social Blade, his channel’s getting 20,000 subscribers every single day. This short-form food format is the reason why his channel is skyrocketing on YouTube right now. Albert takes his cooking niche and makes it wildly appealing by recreating popular dishes from restaurants, TV shows, and movies. but food content centered around chocolate, gummies, and meat-filled recipes are at the top of the charts.Ī good example of a creator killing it is albert_cancook. Now, food can include a lot of topics: cooking tutorials, food reviews, mukbangs, etc. They are truly a global phenomenon and are therefore racking up a ton of views via YouTube Shorts. They work in any language, although they oftentimes don’t include any speaking at all, making them easily consumed around the world. These types of videos work so well because they’re what I consider global-friendly. Viewers are mostly watching pranks, challenges, and a special genre known as “oddly satisfying.” But it’s not just any entertainment content. Entertainment is by far the most popular Shorts niche, accounting for over 17% of all YouTube Shorts views over the last 90 days.
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